It’s easy to get caught up in price negotiations but remember that you’re not selling a car or truck. You are selling what your customers are going to do with that car or truck. Weekend road trips, safely driving their children to school, or moving a load of lumber to the work site. This is why your car buyers are at your dealership and this is what you need to sell. Offer your customers the value of the right vehicle to fit their needs and not only will you close the deal, but you will gain their loyalty. #motivationmonday
